Tyrrell’s crisps tycoon sells Chase Distillery to Diageo

Dayalan Nayager, controlling director of Diageo Good Britain, said: “We are thrilled to be bringing this kind of a quintessentially British portfolio of substantial excellent, crafted brands into our spouse and children.

“We are psyched about the progress possibility in the high quality moreover segment and are very much hunting ahead to functioning with the Chase group to establish on the portfolio’s substantial probable.”

Chase Distillery was established by Mr Chase in 2008 and helps make seven gins, four vodkas and an elderflower liqueur.

The sale is likely to mean a huge payday for Mr Chase, who also established crisp manufacturer Tyrell’s ahead of providing a vast majority stake in the snack organization for additional than £30m in the exact 12 months he commenced the distillery.

He established up Tyrrell’s in 2002 following being declared bankrupt following battling with the pressures of jogging the spouse and children farm he purchased from his father at the age of 20 with a £200,000 loan. 

Mr Chase used proceeds from the Tyrrell’s sale to open up the distillery that in the beginning focused on vodka ahead of increasing into gin. He runs the organization with his two sons, Harry and James.

The array of spirits is distilled from scratch applying British-developed potatoes, apples and botanicals on Chase Farm in Herefordshire. The steam energy used to operate the distillery is made on web site from a biomass boiler powered by prunings from the apple orchard, with potato squander used as fertiliser to feed the farm’s cattle.