No formal takeover officer has been designed, but M&C Saatchi said it experienced been instructed “to be expecting one in the in the vicinity of expression”.
AdvancedAdvT fuelled speculation that a bid was imminent on Wednesday when it snapped up a 9.8pc stake well worth £24m.
The move has consolidated electric power all around Ms Murria, who is previously M&C Saatchi’s major shareholder with a 12.5pc own stake.
She grew to become deputy chairman final 12 months when the ad agency, with very long-standing backlinks to the Conservative Celebration, launched a prime-amount shake-up adhering to an accounting scandal that brought about the founders to quit.
Ms Murria has a 13pc stake in AdvancedAdvT. A different 15.4pc is managed by expenditure business Marwyn, a serial acquirer of general public companies which earlier owned Peppa Pig operator Amusement A single and BCA Market, the operator of WeBuyAnyCar.com.
M&C explained it was prepared to forge an independent committee to evaluate any takeover bid, but there was “no certainty” an provide would be designed and urged traders to take no action.
The board explained a new tactic declared final 12 months was “previously delivering, with the enterprise “continuously exceeding anticipations”.
M&C’s shares surged in June when it hiked its earnings forecast soon after securing a string of new consumers.
Chief government Moray MacLennan has been overhauling the enterprise soon after it took a hefty hit at the peak of the pandemic when the ad sector endured a steep downturn.
Far more than 20 firms have been closed or merged all around the globe by means of a vast price tag-slicing program, although shares in its Spanish and French functions have been marketed down to a minority keeping.
The group behind promotion strategies for Barclays, Hello New and Kia stays the concentrate of an investigation by the Financial Perform Authority more than its historic accounting troubles.
M&C was disclosed to have overstated its accounts by £14m three a long time in the past when forensic accountants from PwC identified irregularities from 2014.
The discovery brought about its shares to be briefly suspended and triggered the exit of Lord (Maurice) Saatchi and non-government directors Lord Dobbs, Sir Michael Peat and Lorna Tilbian.
The company’s three other co-founders, David Kershaw, Jeremy Sinclair and Monthly bill Muirhead – recognised in adland as the “three amigos” – also departed in the wake of the scandal.
Mr Kershaw explained in September 2019 that he took responsibility for the errors and was “determined to type them out”.