April 25, 2024

GWS5000

Make Every Business

Public Relations for Amusement Parks

Amusement Parks all too often get a bad rap and negative reputation that they do not deserve. This is because often they attract so many people that they also attract the bad element too and this is said to bring in crime. Of course anytime you increase the number of people in an area you have to realize that the crime also goes up. But also consider all the good things that large Amusement Parks do for a community.

They bring in tourists and money and that means increased sales tax revenues for the local community and city services. Additionally, an amusement park might provide up to 8,000 or more jobs and that does wonders for a local economy, all the small businesses and it increases the standard of living and quality of life for all.

Too often the positives are not promoted strongly enough to educate the local masses and this causes problems. But a strategic public relations campaign can indeed promote the goodwill needed for the amusement park. The most important thing in a public relations program for an amusement park is to keep clear channels open in the media so that they can get publicity for an event, new rides and attractions or local community days to allow the local city folks to come and enjoy the facilities. Consider all this in 2006.